In LV’s inaugural World Series of yacht match racing in Auckland, 10 syndicates raced in identical boats. Hayisam handled sales, marketing and procurement on behalf of the event organisers.
- Hayisam provided a complete retail precinct for Louis Vuitton, Alinghi, Oracle, Slam, Team Origin, Henri Lloyd, Line 7, Team NZ, Team Shosholoza, Luna Rossa, K Challenge and Damiani Italia. Over 100,000 people visited this area during the 10 days of the event.
- Hayisam provided on-water hospitality (vessels, food, beverages, entertainment) for clients including Oracle, Team China, Alinghi and Louis Vuitton.
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